It's silly, but I enjoy buying D-Link wireless components - PCMCIA cards, PCI cards, firewall/router/access points.
Not because they're good quality (they're OK).
Simply because all the model numbers start out with "DWL".
Why, yes, those are my initials, too.
That reminds me - once a long, long time ago, Jen was in the MUSH talking about getting a tattoo, and I suggested that she get one with a diagram illustrating the economic concept of Dead Weight Loss with "DWL" in big letters pointing at the diagram.
Dig me, even in social sciences I'm a geek.