Forgive the name-dropping here, but I was at GDC just two weeks ago, and Will Wright gave a talk about random stuff, including his new game and a huge German drilling apparatus. I guess he had used the buzzword "procedural content" too much around the office and in talking to the press about his new game, and he had been getting good-natured ribbing about it. So he took a poll of the audience for a new phrase to replace "procedural content". I forget what the other three options were, but "generative content" won.
Unrelated to that, I wanted to place this link here so that if I needed to come back to it later, I could find it: