I just came up with the following puzzle. I'd be interested to know if you find it interesting, if you could come up with a solution, or if you even have any idea what the nature of the solution might be.
The puzzle begins now, and ends when you give me 17 pairs of names. If you want to submit possible answers, how about you email them to me at my gmail account - same userID as here. I'll post in comments updates, clarifications, corrections, whatever. No spoilers in the comments, please!