I was just at IHOP's website, and they tell me that today is National Pancake Day. They also deign to inform me that it's also known as Mardis Gras.
I guess I can see why they'd choose the "pancake" moniker for the day, but it strikes me as more than a little self-serving. I hereby call on Fatburger and Ruby Tuesdays to launch promotions to compete with IHOP's free pancakes as a means to defend the "Mardis Gras" label for the day.
Failing that, I'm going to go have some pancakes for lunch.