If I were trying to sell "men's drugs" (you know what I mean), I'd really really think carefully before putting "soft" in the subject line.
What's the deal with selling watches? I'll buy a lot of things over the internet, but not a watch. Especially from spam.
All of a sudden, I started getting spam in Cyrillic. I imagine it's spam; anybody who should be writing to me should already know I don't speak Russian.
If you're sending HTML email, you're probably evil. Also, know that some fraction of your recipients (me) don't read HTML email. You should probably proofread the text version of your email to see if it makes you look like an idiot. For example, the phrase "Click Here to Unsubscribe" is criminally useless in text email.