A while ago, the Cattlemen's Beef Board had a website aimed at educating young girls about the role of beef in a healthy diet. (Healthy for the girls or healthy for the Beef Board is a matter of discussion.)
The site was titled "Cool 2B Real", and I don't know how easily 10 year old girls pick out heavy handed marketing efforts, but I can't imagine it was terribly successful. I suspect that most of the site's hits were from folks like myself that had a hard time believing that someone would make such a site.
Well, the site's come and gone, which saddens me. It was one of those odd landmarks in cyberspace that I liked to have around, like some peculiar statue.
You can go to http://www.zip4tweens.com/ which seems to be a companion site, with a similar flavor. Mmm, beefy.